![]() In 2019, it was rain-spotted window views of the City of Love to promote McDonald’s delivery, as well as deserted night streets to promote late-night hours. ![]() In 2014, it was flattened, emoji-like illustrations. Bright yellow, fading into a stark red? You know it’s the fries.Ĭreated by agency TBWA\Paris, the new campaign is consistent with the witty and artful minimalism the brand and agency have been playing with for years. That collage of browns, tans, and green? A Big Mac, course. The ads are 70-pixel images of Golden Arches classics with a tagline “Guess who’s back.” The combination of colors are almost indistinguishable, except for one thing-we’ve all seen so many McD’s ads in our lifetime that they’re actually immediately recognizable.
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